Privacy Policy

Home Power Helper ("Home Power Helper," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.homepowerhelper.com, submit information, request help, or communicate with us.

By using the website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Information you provide

We may collect information that you voluntarily provide when you contact us, submit a form, request information, describe a home power project, participate in a consultation, or ask to be connected with a service provider.

Depending on what you submit, this information may include:

• Your name, email address, and telephone number.
• Your property address, ZIP code, or general location.
• Information about a backup-power, generator, battery, electrical-upgrade, or EV-charging project.
• Property characteristics, project timing, budget information, and service preferences.
• Photographs, videos, documents, or other files you choose to provide.
• The contents of your messages, consultation notes, and subsequent communications.
• Your authorization or consent concerning a referral to a service provider.

Please do not submit Social Security numbers, financial account information, medical information, passwords, or other highly sensitive information through the website.

Information collected automatically

When you visit Home Power Helper, we and our technology providers may automatically collect information such as:

• Internet Protocol address and approximate geographic location.
• Browser, device type, operating system, and language settings.
• Referring website, search term, advertisement, or campaign source.
• Pages viewed, links clicked, scrolling, navigation paths, and time spent on pages.
• Advertising, cookie, device, session, or analytics identifiers.
• Website errors, performance information, and security-related events.
• Interactions with forms, buttons, and other website elements.

How We Use Information

We may use collected information to:

• Operate, maintain, secure, and improve Home Power Helper.
• Respond to questions, feedback, consultations, and data requests.
• Understand a homeowner's home power needs and determine whether a service-provider referral may be appropriate.
• Select a service provider that we believe may be a suitable fit when a homeowner requests and authorizes a referral.
• Understand which pages, tools, and home power topics are most useful.
• Diagnose website errors and improve content, design, and usability.
• Measure website traffic, engagement, advertising performance, and conversions.
• Attribute website visits or actions to advertising campaigns.
• Prevent spam, fraud, security incidents, and misuse.
• Maintain business, consent, referral, accounting, and legal records.
• Comply with applicable laws and enforce our policies.
• Carry out another purpose disclosed when the information is collected or with your authorization.

Cookies and Similar Technologies

Home Power Helper and its service providers may use cookies, pixels, local storage, scripts, tags, and similar technologies to understand website use, measure advertising, maintain security, and improve the website.

These technologies may load when you visit the website. Home Power Helper does not currently provide a site-level cookie preference center that prevents Google Ads or PostHog from loading until a visitor makes a selection.

You can generally manage or block cookies through your browser settings. Blocking cookies or scripts may affect website functionality and may reduce our ability to understand website and advertising performance. Third-party controls described below may also allow you to manage certain advertising preferences.

PostHog Analytics and Session Replay

We may use PostHog to understand how visitors use Home Power Helper, evaluate website performance, identify errors, and improve content and usability.

Depending on the PostHog features and configuration in use, PostHog may process:

• IP address, approximate location, and analytics identifiers.
• Browser, operating-system, and device information.
• Pages visited, referral source, navigation paths, and session duration.
• Clicks, scrolling, pointer movement, and interactions with page elements.
• Website errors, performance information, and session-level activity.
• Page content and information entered or selected in website forms, depending on the feature and configuration.

We may use PostHog session replay to review how visitors interact with pages. We do not represent that every form field or contact-form area is masked or excluded from session replay. Information entered into website fields may therefore be included in analytics or replay data, depending on the active configuration.

We do not intentionally use PostHog to collect highly sensitive personal information. Visitors should not enter financial account details, Social Security numbers, medical information, passwords, or other highly sensitive information into website forms or free-text fields.

PostHog processes information on our behalf. Additional information is available in the PostHog Privacy Policy (opens in a new tab) and PostHog privacy documentation (opens in a new tab).

Google Ads

We may use Google Ads to advertise Home Power Helper and may use Google advertising technologies to measure campaign performance, attribute conversions, create advertising audiences, or show advertisements to people who previously visited the website.

When you visit Home Power Helper, including after interacting with a Google advertisement, Google may receive information such as your IP address, page URL, browser or device information, advertising identifiers, campaign information, and actions that we designate as conversions.

Google may use cookies and similar technologies to measure advertising effectiveness, detect fraud, limit repeated advertisements, and, depending on your Google settings and the features we enable, personalize advertisements or support remarketing.

Google provides additional information in its notice about how Google uses information from sites or apps that use its services (opens in a new tab), the Google Privacy Policy (opens in a new tab), and its explanation of advertising technologies (opens in a new tab).

You can manage Google advertising preferences through Google My Ad Center (opens in a new tab). You may also use the Digital Advertising Alliance's WebChoices tool (opens in a new tab) to manage participating companies' use of information for interest-based advertising. Opting out of personalized advertising does not necessarily stop all advertising or advertising measurement.

Affiliate Links and Tracking

Home Power Helper may add affiliate links in the future. If you follow an affiliate link and make a qualifying purchase or take another qualifying action, we may earn a commission from the merchant or affiliate network. When affiliate links are used, we will provide a clear commission disclosure near the relevant content or links.

Affiliate merchants and networks may use cookies, tracking links, pixels, or similar technologies to attribute a visit or purchase to Home Power Helper. Depending on the program, they may receive your IP address, browser or device information, referring page, link identifiers, and information about a qualifying transaction. We may receive reports about clicks, purchases, and commissions.

Merchants and affiliate networks process information under their own privacy policies. Review those policies before providing personal information or making a purchase. You can manage cookies through your browser settings; blocking them may affect affiliate attribution. Clicking an affiliate link does not authorize us to send your contact or project information to a service provider.

Service-Provider Referrals and Paid Lead Transfers

Home Power Helper may help a homeowner determine what type of professional could be appropriate for a home power project. If you request this help, we may consult with you about the property, the home power concern, the location, the desired work, and other project details.

After that consultation, and only after you agree to a referral, we may provide your contact information and relevant project information to one service provider that we believe is the best available fit for the job. The selected provider may pay Home Power Helper for the referral or lead.

We do not automatically distribute the same homeowner request to multiple service providers. If the selected provider is unable or unwilling to handle the project, we will request additional authorization before referring the request to another provider.

The selected provider is an independent business. Once information is transferred, that provider may process and retain it under its own privacy practices and legal obligations. Home Power Helper does not control the provider's scheduling, estimates, communications, workmanship, data security, or privacy practices.

You may decline a referral or withdraw your authorization before the information is transferred. Declining a referral does not prevent you from accessing the public educational content on Home Power Helper. Consent to receive calls or text messages from a provider, when applicable, will be disclosed separately at the point where that consent is requested.

How We Disclose Information

Service providers that support our website

We may disclose information to companies that help us operate Home Power Helper, including hosting, analytics, advertising, conversion measurement, email, security, spam-prevention, and technical-support providers.

A selected home power service provider

After a consultation and your authorization, we may disclose your contact and project information to one selected service provider as described in the Service-Provider Referrals and Paid Lead Transfers section.

Affiliate merchants and networks

If we add affiliate links, information may be disclosed to merchants and affiliate networks as described in the Affiliate Links and Tracking section.

Legal and safety purposes

We may disclose information when reasonably necessary to comply with law or legal process; respond to a lawful government request; protect the rights, safety, or property of Home Power Helper, our visitors, or others; investigate fraud or misuse; or establish, exercise, or defend legal claims.

Business changes

Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.

At your direction

We may disclose information when you request, authorize, or consent to the disclosure.

Sale, Sharing, and Targeted Advertising

Home Power Helper does not sell personal information to data brokers or unrelated third parties for their independent marketing purposes.

The following activities described in this policy may be treated as a sale, sharing, or targeted advertising under certain privacy laws:

• After consultation and your authorization, we may receive compensation for transferring a homeowner's contact and project information to one selected service provider.
• Google advertising technologies may process online identifiers and website activity for advertising measurement, audience creation, remarketing, or personalized advertising.
• If affiliate programs are added, affiliate tracking may involve disclosure of online identifiers or activity to merchants and networks for attribution and commission measurement.

Depending on where you live and which laws apply, you may have rights concerning these activities. You may decline a service-provider referral before information is transferred. For privacy or opt-out questions, email [email protected] with the subject line "Privacy Request."

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to requests, performing consultations, documenting consent, managing referrals, measuring performance, maintaining security, resolving disputes, and satisfying legal, accounting, and contractual obligations.

Retention periods may vary based on the type of information, why it was collected, whether a request or referral remains active, the settings of our service providers, and applicable legal requirements. We may retain aggregated or de-identified information that can no longer reasonably identify you.

Your Privacy Rights and Data-Removal Requests

Depending on where you live and the laws that apply, you may have the right to:

• Ask whether we process personal information about you.
• Request access to or a portable copy of certain personal information.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Withdraw a referral authorization before information is transferred.
• Opt out of certain targeted advertising, selling, or sharing.
• Withdraw consent where processing is based on consent.
• Appeal a decision concerning a privacy request where applicable.
• Receive equal service without unlawful discrimination for exercising a privacy right.

To request access, correction, deletion, or another privacy action, email [email protected] with the subject line "Privacy Request." Describe your request and identify the email address or other information associated with your interaction with us.

We may need to verify your identity before completing a request. Authorized agents may submit requests where permitted by law, but we may require evidence of their authority and verification of the consumer's identity.

If information has already been transferred to an independent service provider, you may also need to contact that provider directly regarding information it maintains. We will identify the provider when reasonably possible and required.

Privacy rights are not absolute. We may retain or decline to delete information when permitted or required by law, including information needed for security, fraud prevention, consent and transaction records, accounting, legal compliance, or the establishment or defense of legal claims.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect collected information. However, no website, transmission method, analytics platform, or storage system can be guaranteed to be completely secure.

Email and website forms are not appropriate for highly sensitive information. Do not send financial account details, Social Security numbers, medical information, passwords, or similar information through Home Power Helper.

Third-Party Websites and Providers

Home Power Helper may link to government agencies, manufacturers, service providers, educational resources, or other third-party websites. We do not control and are not responsible for their privacy, security, content, services, or business practices. Review the privacy policy of a third party before providing it with personal information.

Children's Privacy

Home Power Helper is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information, contact [email protected] so we can review and, where appropriate, delete it.

International Visitors

Home Power Helper is operated in the United States. If you access the website from another country, information may be transferred to and processed in the United States or another country where our service providers operate. Privacy laws in those locations may differ from the laws where you live.

Changes to This Privacy Policy

We may update this Privacy Policy as our website, referral practices, technology providers, advertising practices, or legal obligations change. When we make changes, we will update the Last updated date at the top of this page. Material changes may also be communicated through an additional website notice when appropriate.

Contact Us

For privacy questions, data-access requests, correction requests, deletion requests, referral questions, advertising opt-out questions, or other concerns about this Privacy Policy, contact:

Home Power Helper
Email: [email protected]